For once, it’s hard to overstate it, Alma is a sensation. The Helsinki-based 20 year old is causing waves with her debut single “Karma”, which was recently playlisted by Sir Elton John, of all people.
This absurd turn of events gives just one clue about what’s going on: unprecedented excitement and international acclaim for an electronic pop track from Finland.
Over here she’s no stranger though, having already caught our attention featuring with local rapper Sini Sabotage and even appearing in the Idols competition on television, but this is something else.
Whether it’s due to her unique looks and style, her strong voice, the highly infectious track itself, or the stars of the music industry aligning in her favour – or quite possibly all of the above – is completely irrelevant at this point.
She rules and she’s on the move.