“Don Jacinto” from Guadalajara indie rockers Pumcayó is a celebration of senses. But what’s unique about this clip is that the group and the director Jorge Crehueras didn’t even bother to hide their intent behind some kind of story.

Virgin fabric of all colours coming through some terribly rusty machinery. Hammers and nails. Red, orange, black paint. Bright light illuminating shadowy workshop. And then out for a festival, feeling grateful you have eyes.

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